GENERATIVE AI: 6 WAYS TO SUPPORT YOUR MARKETING AND SALES FUNCTIONS

It is no secret that there is a massive spike in interest in and usage of AI tools for business improvement, particularly with the emergence of generative AI applications like ChatGPT and similar programs. These technologies use large language models and algorithms to create content based on trends and patterns that can be used for a number of purposes. Effectively utilizing AI can be an opportunity to bolster and progress sales and marketing teams.

6 Ways to Utilize Generative AI in the Sales and Marketing Functions

1. Efficient Sales Preparation
2. Personalized Outreach at Scale
3. Smarter Pipeline Management
4. Content Creation
5. A/B-Z Testing
6. Deeper Segmentation

In a recent article, A&M’s Private Equity Performance Improvement experts Anil Kumar and Jeff Bilyea offer insights into the evolving technologies of generative AI using the Crawl-Walk-Run Journey. This approach applied to sales and marketing functions can save time, drive smarter interactions with customers and make sales teams significantly more efficient.

How Can A&M Help?

A&M’s Generative AI services for Private Equity firms offers a tried and tested methodology for introducing and permeating AI technology within portfolio companies with a hands-on collaborative approach with clients. A&M provides clients with the firm’s collective global diligence knowledge while leveraging AI-enhanced workflows and enriched analysis to drive efficiency across the private equity lifecycle. Utilizing the tool in real time, our teams can help clients pose better questions, fact check responses and evaluate next steps.

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