Publish Date
Jan 11, 2021
Service / Industry: CFO Services & Interim ManagementNew York, NY
As the pandemic continues to drive economic instability, it’s imperative that management teams, led by the CFO, focus on cash management to meet the unforeseen trials; weather the current crisis; and position organizations to invest in growth opportunities as the economy recovers.
CFOs have a unique position within the organization that allows them to drive the creation of a cash culture, arming a company with new strategies to bolster liquidity and meet extraordinary challenges in the current economy. A cash culture requires speed, intensity, and focus on improving liquidity in all aspects of the business and embedding cash flow optimization in all decision-making processes. The CFO must provide energetic leadership to ensure alignment throughout the organization; drive performance culture to increase cash flow and succeed in these times; and unite the management team and employee base behind this mission.
https://www.alvarezandmarsal.com/insights/creating-cash-culture-cfos-guide-leading-uncertain-times